The Wardrobe Refresh You Needed; Samantha's fashion brand 'Truly SMA' just dropped in Pantaloons and We're Obsessed
Mar 13, 2026
Hyderabad (Telangana) [India], March 13: Pantaloons, India's most loved and trusted fashion retailer, announces the launch of Truly SMA, the contemporary fashion label founded by actor and fashion icon Samantha Ruth Prabhu. This first launch event of Truly SMA at Pantaloons also builds on the brand's ongoing association with the actor as the face of Pantaloons, bringing the collaboration together in a deeper way. The introduction of the brand further strengthens Pantaloons' commitment to offering customers thoughtfully curated labels that reflect the evolving style of modern India. Pantaloons is a playful and youthful fashion destination from the house of Aditya Birla Fashion and Retail Ltd.
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